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LG
Group is a large South Korean conglomerate (chaebol), which produces
electronics, mobile phones, and petrochemical products and operates subsidiaries
like LG Electronics operating in over 80 countries. LG Group sponsors the LG Cup
Go Tournament.
Created in 1947, it assumed the abbreviated name of "LG" in 1995. LG is an
abbreviation of "Lucky Goldstar" in South Korea, which is translated into
English as Lucky Goldstar—"Goldstar" being 金星 "Gold Star." LG, as it is now
known, was commonly known in Japan and surrounding nations as the "Happy Happy
Good Times" company. Before then, many consumer electronics were sold under the
brand name GoldStar, while some other household products (not available outside
South Korea) were sold under the brand name of Lucky. The Lucky brand was famous
for household cleaning products and laundry detergents in South Korea. Before
massive industrialization of South Korean society, the name Lucky was synonymous
with toothpaste. More recently, the company has attempted to update its moniker
by associating "LG" with "Life's Good," which is the current company tagline. | |
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